Instagram QR Code Generator

Make a QR Code for your Instagram profile — in your own colours, with your logo, in a file you can hand straight to the printer.

Website link
Drag a PDF here or choose a fileChoose a file
Up to 5 MB
You can replace the PDF at any time — the QR Code stays the same.
A link to a video, Shorts, playlist or channel will do.
You can replace the video at any time — the QR Code stays the same.
Drag a file here or choose a fileChoose a file
PDF, JPEG, PNG, MP4, MP3, Excel, Word · Up to 5 MB
The file is stored securely on QRPlace servers and opens when the code is scanned.
You can replace the file at any time — the QR Code stays the same.
You can change the menu at any time — the QR Code stays the same.
A link to your company page with reviews on Google — after scanning, the customer can leave a review straight away.
Guests connect to your Wi-Fi with one scan — no typing the password by hand.
Drag a video here or choose a fileChoose a video
MP4, MOV · Up to 5 MB
You can replace the video at any time — the QR Code stays the same.
Drag audio here or choose a fileChoose audio
MP3, WAV, M4A · Up to 5 MB
You can replace the audio at any time — the QR Code stays the same.
The full number with the country code — the one people will write to after scanning.
It appears in the chat already typed — all that is left is to tap “Send”.
You can replace the number and the message at any time — the QR Code stays the same.
A full link or just the page name will do — mybrand, for example.
You can replace the profile at any time — the QR Code stays the same.
A full link or just the account name will do — @mybrand, for example.
You can replace the profile at any time — the QR Code stays the same.
A full link or just the account name will do — mybrand, for example.
You can replace the profile at any time — the QR Code stays the same.
A full link or just the account name will do — @mybrand, for example.
You can replace the profile at any time — the QR Code stays the same.
A full link or just the account name will do — @mybrand, for example.
You can replace the profile at any time — the QR Code stays the same.
0 / 100 · The email opens already filled in, so the person only has to tap “Send”.
After scanning, the phone offers to dial the number.
Type the address in words or paste a Google Maps link.
You can replace the address at any time — the QR Code stays the same.
0 / 300 · The text lives inside the code itself: it opens even without an internet connection and stays exactly as printed.
The details are not filled in yet — this code is shown as an example only.
Generate your QR Code first Generate your QR Code first
Place the QR Code on your document or image
QR Code design
NormalSmaller
Eyes
Code
Background
The code colour must always be darker than the background colour
Choose a frame — its colour, caption and font appear below it
Instagram QR Code

What an Instagram QR Code is and how it works

An Instagram QR Code is a code with the address of your profile written inside it. Someone points a camera — your page opens, and following takes one tap. No search, no account name read out loud, no typos in it: a pattern in a window passes a name on more accurately than a voice does.

What happens after the scan
1

A person points a camera at the code — in a window, on packaging, on a badge.

2

Your profile opens: with the app on the phone, straight inside it; without the app, the same page in a browser.

3

The “Follow” button stands under the name, and it is one tap away.

The code in the app

The one you already have in Instagram

  • It is a picture off a screen. Enough for a small sticker, but not for a window or a poster: enlarged, the pattern falls apart.
  • The app decides how it looks: your own colour, your own logo in the middle and your own caption in the frame cannot be put there.
  • It leads to the profile — and only to the profile. Pointing it at a particular post or at a product page is not possible.
  • How many times it was scanned you will never learn: the app shows no such figure.
FOLLOW US SVG PNG
The code from here

The one that goes to print and outlives the run

  • It downloads as a file: PNG for a screen, SVG and PDF for the print shop. Out of SVG they print both a fingernail-sized sticker and a banner across a whole wall.
  • It is drawn in your colours, with your logo in the middle and a caption in the frame — next to your packaging it looks like one of yours rather than a stranger.
  • A dynamic one leads wherever you say and changes it later: today to the profile, by spring to the new collection, while the pattern on the box stays the same.
  • A dynamic one keeps a scan count in your account, day by day — it is plain at once which window is working and which is standing there for nothing.

The app does not lose this comparison — it simply has a different job. Showing a code off a screen when you meet somebody is what it is best at, and there is no sense making a second one for that. Ours is for when the pattern goes onto paper, onto glass or onto a box and has to live there for the whole run.

What you need to make the code
A link or an account nameThe full profile address will do, and so will simply @mybrand — the generator fills in the rest. A name with a dot inside it is read correctly too.
The kind of codeA static one leads to the profile on its own and is made without an account. A dynamic one goes through our short address — it can be redirected, and its scans are counted.
The stylingYour colours and a gradient between them, rounded dots, a logo in the middle of the pattern and the caption “Follow us” in the frame below it.
Comparison

What is the difference between a static and a dynamic QR Code?

The same pattern on paper — different options once it is printed.

Static QR URL Analytics
  • A static code is tied to its link for good, and that link cannot be changed.
  • Analytics are not available for codes like this either.
Dynamic QR URL 1 URL 2 PDF Menu Analytics
  • The link or the file the code leads to can be changed at any moment.
  • Analytics show the number of scans, the countries and the devices.
  • You can set a password, an expiry date and a limit on how many people it lets in.
Example 1: a QR Code in brand colours Example 2: a QR Code in brand colours Example 3: a QR Code in brand colours Example 4: a QR Code in brand colours

QRPlace is not affiliated with the brands shown. The visuals are used for demonstration purposes only.

Styling

A QR Code in your brand colours

Add a logo, your brand colours and the shape of the elements — and the QR Code becomes part of your design on packaging, in a menu, on a business card or in a shop window.

What you can set in the editor above
  • Logo — upload your own file.
  • Colours — set the code, the background or a gradient.
  • Shape and eyes — choose the shape of the elements.
  • Frame — add a caption and set the style.
  • Preset — save the styling for your next QR Codes.
Where to use it

Where an Instagram QR Code works best

Where the person is already holding something of yours or standing in front of your window: that is the minute they are closest to following you.

A shop window and the till

The person is already with you — half the work is done: what is left is not to lose them on the way out. A sticker on the glass and a sign by the till turn a visit into a follow while they wait for the receipt. The caption “Follow us” matters more here than the pattern: without it nobody knows what is being offered.

FOLLOW US

Packaging and the card in the order

The order has arrived, the box is open — and there is a code to the profile with the new things in it. That way the buyer comes back not only to the shop but to a feed where you can be remembered between purchases.

A business card and a badge

For a photographer, a florist or a nail technician the portfolio is the profile. A code on the business card leads straight into it, and if the phone number and the email are wanted as well, beside it stands a business card QR Code.

An advert for one product

Here send the code not to the profile but straight to the product page — the one the link in the profile description leads to. The person came for a particular thing, and every extra step towards it loses some of them.

An event and a stand

A code on the counter or on the screen behind the speaker: the room follows while it listens. If the code is dynamic, after the event it is turned towards the post with the results — and the stand goes on working in the guests’ photographs.

Before you print

A short check while the artwork is still on hold

Scan it yourself

Your profile should open, not a search through similar names: one extra dot in a name carries people off to somebody else’s account.

A caption in the frame

“Follow us” or “We’re on Instagram”. A bare pattern on packaging is taken for a link to a website and walked past.

Dynamic for campaigns

If the print run will outlive more than one promotion, take a dynamic code: one pattern on the packaging will lead now to the profile, now to whatever is on offer.

A trial sheet

One print and a camera from the distance the pattern will be seen at in the window: through glass and at an angle it reads worse than off a desk.

QRPlace

Why choose QRPlace?

Hosted in Germany

Your codes, files and scan statistics live on servers in Germany, under EU data protection law (GDPR).

Scan as much as you like

The number of scans is not limited, and we never put an expiry date on your codes.

Plenty of dynamic codes

Our plans come with plenty of dynamic codes, so every poster, table and product can have its own.

Questions and answers

Common questions about Instagram QR Codes

About the difference from the built-in code, about what to type into the field, about where to send the pattern and what to do when you have several profiles and messengers.

No answer here? Write to us
How do I make a QR Code for Instagram?
Paste the profile address or simply @name into the generator above, choose the kind of code and pick the colours. For print take SVG: out of it come both a fingernail-sized sticker and a banner across a wall.
How is this QR Code different from the one in the app?
In three ways: it downloads as a file and prints at any size, it is drawn in your colours with a logo, and a dynamic one can be redirected to another address later. The built-in one is handier where it is shown off a screen at a meeting — and for that ours is not needed at all.
Should I paste a link or an account name into the field?
Whichever is easier: the full address of the instagram.com/mybrand kind, or simply @mybrand. The generator drops the @ itself, and it reads a name with a dot inside correctly instead of taking it for a domain.
Can a QR Code lead to a particular post or to Reels?
Yes, paste the address of the publication itself into the field — what you typed is what goes into the code. The person lands straight on it, past the feed and past a search through your posts.
Should it lead to the profile or to the link in the profile description?
It depends what you are printing. In a window and on packaging — to the profile: that is where the feed is scrolled and where people follow. In an advert for one thing — straight to its page, the very one the link in the description leads to: every extra step loses some of them.
Will the profile open in the app rather than in a browser?
If the app is on the phone it usually opens right inside it — with the “Follow” button under the name. If it is not, the person sees the same page in a browser and can look through the posts, but following is beyond them there.
Do I need to sign up to make an Instagram QR Code?
For a static one, no: the account name goes into the field, the colours are picked, the file is downloaded. Signing in belongs to the dynamic kind — that one is taken when the pattern is already on the packaging and has to lead now to the profile, now to a fresh collection.
Can I change the profile behind the code once it is printed?
With a dynamic one, yes — you open the code in your account and put a different address behind it. One pattern on a box leads first to last season’s collection and then to the new one; nothing has to be re-stuck and no extra run has to be printed.
Can I see how many people went through to the profile?
Only the scans, and only from a dynamic code: the days line up in a chart in your account, which is how a window is compared with packaging. Which of the arrivals actually followed you is known to Instagram alone — that figure lies in its own statistics and never reaches us.
What size should the QR Code be printed?
On a badge and on a business card a couple of centimetres is enough; in a window it is printed about the size of a palm. The screen behind a speaker is a case of its own: there the pattern has to take up a noticeable part of the slide, or the back rows cannot reach it with a camera.
What should I download to print the code on packaging?
SVG: the print shop will stretch it onto a box of any size and the sharpness will not suffer. Keep PNG for a post and a story, and PDF comes in useful if you are asked for finished artwork.
What if I have several social networks?
Printing a pattern for every platform is a sure way to fill the whole of the packaging with squares. It is simpler to put one social media QR Code: behind it stands one page listing every profile you keep, and that listing is rewritten whenever you like.

Take your profile onto paper

Type the account name into the generator above, put the code together in your own colours and download it for print — it’s free. After that the window, the packaging and the business card work on following you by themselves.

Go to the generator
Nearby
Social media QR CodeTikTok QR CodeFacebook QR Code

My QR Codes

Analytics

Summary statistics for dynamic QR Codes
Total scans
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Unique scans
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Active QR Codes
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Growth
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Scans over time

Counting scans

Countries

Devices

OS

Browser

Top QR Codes

Scans
Full analytics comes with a paid plan

Statistics

Total scans
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Unique scans
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sample
Scans today
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sample
This month
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sample

Scans over time

Counting scans

Countries

Devices

OS

Browser

Full analytics comes with a paid plan

Bulk generation

A table goes in — a batch of finished codes comes out: links, text or business cards.
Step 1

Which codes we are creating

Download the sample table, fill it in with your own data and upload it back.

Step 2

Upload your table

Drag the file here
Excel (XLSX) or CSV
Step 3

Choose the columns for the name and the contents of the QR Code

Step 5

Batch settings

Step 6

Design

Standard design
Saved presets

Don’t forget to run a test scan
Step 7

Where to put the QR Codes

Step 8

Check it and start

Place QR Code

Open your own file and put a QR Code on it.
Drag the document here
PDF, JPEG or PNG — up to 20 MB
The file stays in your browser — it never goes to the server.

Settings

Personal information
Sign-in and security
Password
Where you are signed in
Devices where this account is open now. Do not recognise one? End its session and change your password.
Delete account
Your dynamic QR Codes stop working right away (static ones keep working), and the email is freed up. We request immediate cancellation of any paid subscription; it doesn’t come back with the account. For some time afterwards support can still restore the account.
Plan

Frequently asked questions

All about QR Codes and how they work on QRPlace

Pricing

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Report a QR Code

A code leads to a scam, a virus or someone else’s material — tell us and we will look into it

If a QR Code from our domain leads to suspicious or unwanted material, let us know through this form.

Give the link and tell us why you think the code is illegal or breaks our Terms of Service. Leave your name and email, and we’ll confirm we’ve received your report and tell you what we decide.

We’ll confirm we’ve received your report and tell you what we decide.

By sending this report, you confirm that it is accurate and made in good faith.

A report does not switch a code off by itself: one of our team decides after checking.